Audience
5 Ways to Grow Your Livestream Audience
There are many different avenues to take if you want to gain an audience for your livestream shopping. Here are a few tips to help you get started.
Bambuser and Firework are two different video-sharing platforms with different features and target audiences. Which one would be best for you?
Bambuser and Firework are two distinct video-sharing platforms, each with its own set of features and target audiences. We should go over their strengths again.
With Bambuser, users can go live and interact with their audience in real time during video broadcasts. Live events, conferences, and online commerce are where Bambuser really shines. Bambuser provides a wide range of services, including a shoppable livestream, a 1toFew solution, and a 1to1 shoppable video service.
Short-form video sharing platform Firework lets users use a wide variety of editing tools and filters to produce and distribute videos in under 30 seconds. Firework is primarily concerned with UGC and provides a discovery algorithm to aid in the discovery of fresh and interesting material. Many people refer to Firework as the B2B equivalent of TikTok.
Push to cart solutions are what you get with both Bambuser and Firework. Shopping and payment will only happen on your website cart. Their technology usually requires extensive and expensive setup. Both are highly customizable and will offer a cutting-edge video shopping experience.
Videos with push-to-cart technology, can be embedded on any website, but only the official storefront will allow for genuine shopping. Visitors who click on embedded videos from elsewhere on the web will be taken directly to your shopping cart and will not always be able to finish watching the video.
Both options are great for high-end retailers and brands because of their reasonable costs, quick rollout times, and extensive scope for customization.
So, what is a good Firework and Bambuser Alternative?
eStreamly - Shoppable Livestream and Video.
As a white label livestream and video shopping SaaS, eStreamly allows you to brand the video as your own. You can now livestream on your own website, a blog, or a third-party website, and it's also available on Instagram, Facebook, and YouTube.
What makes eStreamly stand out is its integration with your payment processor and eCommerce, making your videos shoppable from any device, anywhere. Viewers can shop without leaving the video, regardless of whether they're watching it on a publisher site or your own. Each video is a micro eCommerce site, making them all part of the headless commerce category.
If your company is in the middle market, and you're tired of dealing with the complexity of manual implementation, eStreamly is a fantastic alternative. Your shop can be integrated with eStreamly in a matter of minutes or hours using a plugin.
eStreamly's prices are determined by performance, making them more in line with the aims of the business.
In conclusion, the eStreamly white label solution can provide your customers with a branded experience that they can engage in regardless of location for a low cost and with minimal effort on your part.
Whether you go with Firework, Bambuser, or eStreamly, keep in mind that technology is only responsible for 15-20% of your livestream shopping channel's success. What kind of content, activation, engagement, and amplification will you use? How will you promote the show? Who will host it?
