Live shopping has become increasingly popular in recent years - as it’s a unique, live and interactive way for businesses to promote their products to potential customers. But deciding to host a live shopping show is just the beginning - the real magic happens when you promote it effectively.
It's essential to adopt a multifaceted approach that involves tapping into various marketing channels and collaborating with other businesses. The more extensive and diverse your promotional efforts, the greater the chances of expanding the reach of your live shopping show and enticing a wider audience to participate. In essence, by employing various marketing tactics and establishing strategic alliances, businesses can attract maximum attention and achieve the best possible outcome for their live shopping shows.
That's why we're here to share some of the best ways to get your live shopping show seen by as many people as possible.
Leverage Social Media
Social media platforms like Facebook, Instagram, and Twitter are perfect for promoting your live shopping show. One way to utilize these platforms is by creating an event page. This event page should include all the important details, such as the date and time of the live shopping show, the products that will be featured, and any special promotions or deals that customers can expect. Post sneak peeks of what's in store to generate excitement - leveraging features like the countdown timer on Instagram stories to keep your live shopping event top of mind.
Collaborate with Influencers
Partner with influencers and bloggers in your industry to promote your live shopping show. They can share your event with their followers, increasing your reach and visibility. When looking for influencers or bloggers to collaborate with, it's important to choose those who have a similar target audience to yours. For example, if you're selling beauty products, partnering with a beauty influencer who has a large following in that niche can help drive traffic to your live shopping show.
Utilize Email Marketing
Email marketing is a cost-effective way to promote your live shopping show to an audience that is already interested in your brand. By sending a well-crafted email to your subscriber list, you can generate excitement and encourage attendance to your event. To maximize the effectiveness of your email marketing campaign, consider segmenting your email list based on customer behavior, demographics, or purchase history. This will allow you to tailor your messaging and offers to each group and increase the relevance and engagement of your email content.
Advertise on Google and Paid Social
Consider running targeted ads on Google or social media platforms to reach a wider audience. These ads can be a great way to drive traffic to your live shopping show and boost sales. When advertising on Google, you can use Google Ads to create campaigns that target specific keywords related to your products or your live shopping show. This will ensure that your ads appear at the top of the search results when people search for these keywords. You can also target specific demographics, locations, and interests to further refine your audience.
Partner with Other Businesses
Partnering with other businesses in your industry can be a great way to increase the visibility and reach of your live shopping show. By collaborating with complementary brands, you can tap into their existing customer base and reach new potential customers. To get started, consider reaching out to businesses in your industry that offer products or services that are complementary to your own. For example, if you sell fashion accessories, you might partner with a clothing retailer or a makeup brand. Together, you can offer cross-promotions or bundle deals that entice customers to attend your live shopping show and shop with both businesses.
Finally, it's important to remember that the world of live shopping is constantly evolving, and new platforms and tools are emerging all the time. For example, a platform like Estreamly offers a comprehensive suite of features that can help you host, promote, and monetize your live shopping events. By staying up-to-date with the latest trends and technologies, you can stay ahead of the competition and create a successful and profitable live shopping show.
Ultimately, promoting your live shopping show requires a multi-faceted approach that involves leveraging various marketing channels and collaborating with other businesses. By following the tips we've outlined in this article, you can ensure that your event reaches a wider audience and generates the maximum amount of interest and sales.
Overall, with the right preparation, planning, and promotion, your live shopping show can be a great way to engage with customers, build your brand, and boost sales.
About the Author: Ashley Scorpio is the Senior Vice President, Revenue of Levitate Foundry, a leading digital marketing firm for fast-growing omnichannel brands. Our purpose is to help founders launch innovative brands, as efficiently as possible. We provide everyone with accessibility to great marketing and the direct to consumer playbook.