Videos allow creators & brands to convey their message in a more dynamic and interactive way than text or images alone. But with so many different types of videos out there, it can be challenging to decide which format is best for your content. Similarly, should all type of video be shoppable? While any type of video can be adapted to include shoppable elements, some types of videos are better suited for this format than others.
Indeed, shoppable videos have potential disadvantages. Not all videos are intended to sell products, and adding shoppable elements to these types of videos could be seen as too sales-focused. Shoppable videos require additional production time and resources, and may complicate the viewing experience for some viewers. Finally, shoppable videos may not be suitable for all products or industries. The decision to make a video shoppable should be based on a careful consideration of these factors and the overall marketing and business goals.
In this blog post, we will explore the different types of videos and their unique features.
Explainer videos are an excellent tool for brands and businesses to explain complex products, services, or ideas in a simplified way. They are short, concise, and visually engaging, making them perfect for sharing on social media and other digital platforms. Explainer videos can be animated or live-action and are often accompanied by a voice-over that narrates the story.
How-to videos are instructional videos that provide step-by-step instructions on how to do something. They are an excellent way to teach viewers how to use a product, cook a recipe, or complete a DIY project. How-to videos are particularly well suited for adding shoppable elements where viewers can purchase the product needed to complete the task directly from the video.
Product Review Videos
Product review videos are an essential tool for businesses looking to promote their products. These videos provide an in-depth look at a product's features, benefits, and drawbacks, and can help viewers make informed purchasing decisions. Product review videos can be created by brands or influencers and can be either live-action or animated. They are well-suited for shoppable elements. They can be a powerful tool for businesses looking to drive sales and increase conversions.
Testimonial & UGC Videos
Testimonial videos feature real people sharing their experiences with a product or service. They are a powerful tool for building trust and credibility with potential customers. Testimonial videos can be created by brands or businesses and can be either live-action or animated. They often feature people speaking directly to the camera, sharing their personal stories and recommendations. Powerful, those videos can make for performing short form ads on social media.
Live videos are videos that are streamed in real-time, allowing viewers to interact with the content creator in real-time. Live videos can be used for a variety of purposes, including product launches, Q&A sessions, and behind-the-scenes content. Live videos make for great engaging and shoppable content.
Brand videos are videos that showcase a brand's identity, values, and mission. They are an excellent tool for building brand awareness and loyalty. They can be shared on a brand's website, social media platforms, or during events. A shoppable element typically provides little value to those videos.
Educational videos are videos that provide viewers with knowledge and information on a particular subject. They are an excellent tool for teaching viewers about a new topic, skill, or concept. Educational videos are often a product in itself or part of a product you already purchase. Adding shoppability can make the viewer uncomfortable and damage your customer relation.
Animated videos are videos that use animated characters, graphics, and visual effects to tell a story. They are an excellent tool for creating engaging and visually stunning content. Animated videos can be used for a variety of purposes, including explainer videos, product demos, and brand videos.
Event videos are videos that document an event, such as a conference, trade show, or concert. They are an excellent tool for capturing the highlights of an event and sharing them with people who couldn't attend. A shoppability feature can be interesting especially if discretely placed in the player.
Any type of video can be adapted to become shoppable videos, but product review videos, how-to videos, live videos, and brand videos are particularly well-suited for this format. By adding shoppable elements to these videos, businesses can drive sales, increase conversions, and provide a more seamless and convenient shopping experience for their customers.