Should Creators Host Liveshopping Events?

Why should creators do livestream shopping events?

As a content creator or influencer, you might be wondering if hosting a livestream shopping event is the right choice for you.

Here are a few reasons you should consider it – and why it might be the best move you make in your career.

It can be incredibly lucrative.

Since livestream shopping hosts earn a percentage of the sales made on the livestream – rather than a fixed rate – there’s no real limit to your earning potential.

In China – on average – a liveshopping event host earns 10-30% of the profit made from the livestream shopping event. In the US, commission varies, but it is reasonable to expect in the 10-20% range. 

A Chinese influencer known as lipstick king or lipstick brother sold $1.7 billion dollars worth of goods in a 12-hour livestream last year, on China’s biggest shopping day ... At 30% commission, you only to do one to retire 😉

It’s a highly marketable skill.

Being proficient with livecommerce will give you bargaining power with brands, since they’ll be confident of the value you can bring to their livestream shopping event.

As a content creator, it can be difficult to keep up with the latest trends and to stay relevant in such a rapidly evolving industry.

However, this is one trend that’s sure to dominate the marketing space over the next decade, making the ability to successfully host liveshopping events an invaluable skill that brands will be on the lookout for in the very near future.

You can differentiate yourself.

In a highly saturated influencer market, this is a way to set yourself apart from other influencers and give brands one more reason to work with you over one of your peers.

It’s an investment in your future.

Typically, when brands execute livestream shopping events, they don’t pay influencers/content creators a flat rate. Instead, they offer their livestream host a percentage of sales.

This might deter some content creators from giving livestream shopping a try, particularly if you’re a creator with a smaller following – but it shouldn’t.

Hosting these events will allow you to hone your skills so that your hosting is more successful at driving sales. This, in turn, makes you more attractive to brands and encourages them to offer you a higher percentage of sales and even give you opportunities for exclusive brand deals

Needing no further explanation, livestream shopping events may become the most lucrative opportunities for influencers and content creators going forward, when using a livestream shopping. And eStreamly can help you with embeddable shoppable video.